At Garden Spot Village’s town hall meeting we told the residents about the plans to come and spend a month with them. We talked about the fact that so many marketers are less than 40-years-old and simply can’t comprehend what life as a senior is like… the heads in the room nodded… they get it… and they want to help us to understand. Not just for themselves, but for every senior in the country and those who will become seniors.

But even us objective and professional researchers occasionally misstep and need to be guided back. After taking questions a gentleman came up to me and said he could help me already. Evidently, I had addressed one senior woman as “young lady” when taking questions. He kindly pointed out that seniors aren’t ashamed of their age and that what I said could be taken as condescending. The lessons have already begun.

This entry was posted on Wednesday, July 25th, 2007 at 5:33 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.