Yes. Why?… some things you just know – like stepping in mud is hardly ever a good idea or that kids and puppies will always be cute.

Every target audience imaginable has been researched for years, but seniors have never been the new hot target. Not only is that changing, but it represents a huge opportunity for companies that truly understand the complexity and different types of senior lifestyles and mindsets.

The beauty of this project is that it will not only cover a multitude of subjects, but it will also put them in context of a senior’s life as a whole. Sure, we’ll be looking at complex issues such as the role of relationships among seniors… but also the day to day problems. As one gentleman in the retirement community put it, “I have an idea, how about you research how hard it is to open things. Everything is too hard to open… even the things they say aren’t.”

This entry was posted on Monday, July 23rd, 2007 at 2:24 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.