Welcome to Project Looking Glass.
Welcome to Varsity's Project Looking Glass blog. Here you'll find videos and daily musings filed by Varsity researchers Bob Fell and Lori Aulenbach during their 30-day stay at the Garden Spot Village retirement community in Lancaster County, PA. We can't promise scandal and juicy gossip, but we will offer plenty of insight into how marketers can reach out to this oft-overlooked demographic. For a full research summary (and later, a book), feel free to sign up to receive e-mail updates.
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August 29, 2007
August 28, 2007
August 27, 2007
August 26, 2007
August 25, 2007
August 24, 2007
August 23, 2007
August 21, 2007
August 20, 2007
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August 18, 2007
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August 16, 2007
August 15, 2007
August 14, 2007
August 13, 2007
August 12, 2007
August 11, 2007
August 10, 2007
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August 4, 2007
August 3, 2007
August 2, 2007
August 1, 2007
July 31, 2007
July 27, 2007
July 25, 2007
July 24, 2007
July 23, 2007
July 18, 2007
AAHSA
Garden Spot Village
National Association of Home Builders
PA Department of Aging
Varsity
Varsity Stock
